The latest batch of the famous 15-year old Hook’s Cheddar is now on sale! The media have already been alerted — click here to read the article in today’s Wisconsin State Journal.

If you purchase it right here in Mineral Point at the Hook’s factory, the cost is only $50/pound.

That’s a bargain compared to the going rate in the big cities.

Now it’s even easier to shop at the Hook’s factory, as they have expanded store hours to 5 days a week Monday -Thursday 8 a.m.-2 p.m., and Friday 4 a.m.-2 a.m.  Good news for insomniac cheese lovers!  If you wake up at 4 a.m. on a Friday and don’t know what to do with yourself, just head down to Hook’s.  Cheese is known to have sleep inducing qualities, without the dangerous side effects of other sleep aids.

– Contributed by the Hays