There’s a place in town where it always feels like Christmas, and that’s Berget Jewelers.
The Berget’s building at 257 High Street was built in the 1840’s, and is one of the oldest buildings on High Street. Over the years it has been the town’s first library, the town’s post office, headquarters for a stagecoach company, a saloon, a harness and wagon shop, a doctor’s office, a needlecraft shop, a dress shop, a shoe repair shop and now – a jewelry store, and year-round Christmas destination. If you love Christmas you can’t help but love Berget’s.
This year marks the 25th Christmas that owner Chris Phillipson has been running Berget’s.
Why is it called Berget’s you might ask? Chris’ husband Dave bought Berget Jewelers in Argyle from Caspar Berget, and runs that store to this day. The Argyle Berget’s first opened in 1904. The Phillipson’s opened the Mineral Point store in 1990.
Chris started the year-round Christmas room in 1993.
Not surprisingly, Chris says “Christmas is the best time of year.” She loves having kids come in the store and watching them grow up over the years. She is now seeing a second generation of customers. “It makes me feel old, but I love it.”
Chris not only works for Berget’s, but she spends countless volunteer hours helping the town as a whole. She organizes the massive city-wide garage sales twice a year, serves on the Chamber Board and the Tourism Commission, and is known far and wide as a one-woman ticket-master, selling tickets for most events in town.
Chris relies on good old-fashioned word of mouth for marketing. She has no Facebook page, no website, no e-mail, and certainly no online shopping. If you want to shop at Berget’s you have to go to Berget’s.
To thank Chris for all the time she spends volunteering for Mineral Point, let’s all do a little last-minute Christmas shopping at Berget’s. You’re sure to find something for everyone on your list. She will be open every day between now and Christmas.
Even the Christmas lights outside Berget’s seem to say WOW.
Merry Christmas Chris!
Contributed by the Hays